“The Frank IT Change Kit enabled our department to go from dull and drab to fresh and fun.”
- IT Portfolio Manager, Medica
The IP includes four, unique Creative Themes™ to match your – or your customer’s – brand.
Each company culture and internal brand is unique. That’s why every Frank IT Change Kit Communication Module is available in four Creative Themes – from conversational to more conservative – developed by award-winning Art Directors, Designers and Copywriters. All to speak directly to employees in easy-to-understand language. All to accelerate engagement and adoption. All ready to go.
As an IP purchaser, you can offer your customers multiple themes with these goals in mind:
1) Align with a Customer's Internal Brand: If an organization has established internal brand standards, your customers are able to choose a theme that most-closely aligns with that look and feel. Even more: as all files are completely editable in Microsoft PowerPoint and Word, there's always direct control to insert their logos, corporate colors, images or fonts.
2) Help Your Customers Create a New Project or Department "Voice": Sometimes, your customer’s projects really need to stand out. Good news: allowing project teams to choose a theme that's different from their standard corporate communications is easy to do.
3) Help Your Customers Build Internal Communication Consistency: The Frank IT Change Kit's four Creative Themes allows your customers to build a consistent brand with IT, HR and digital communications. All to help projects be more recognizable, memorable and effective.
Theme cuts through the clutter and connects with leaders, managers & employees at an open, honest level. Attention-getting photos on stark, white background stand out.
2) “It’s Time” Theme: Corporate … but Fun
Theme stresses that change is not just about having a shinier object, it’s about real benefits for employees. Refreshing photos complete the campaign.
3) “Imagine” Theme: Creative & Future-Focused
A theme that truly envisions, “What can we become if we change?” Imaginative drawings incorporated with photography highlights a new vision.
4) “Illustration” Theme: Cheerful & Friendly
The theme is all about moving an organization into the modern age – while having some fun. Illustrations convey messages clearly and succinctly.
What will you & your customers love most about the themes? The creativity & consistency ... all ready to go!
Smart, Creative Designs: Now, neither you nor your customers will need to build internal employee campaigns from scratch. The Frank IT Change Kit IP allows you to offer your customers a professionally-designed communications resource at their fingertips. All created by award-winning Art Directors and Designers. All ready-made. All at a fraction of the cost & time of building on your own.
Eye-Catching Imagery: High-impact images – each handpicked to suit each design and campaign – are included with your IP purchase. No wasting time searching for the right image or dealing with stock image contracts. It's all right here: great imagery plus the photo usage license is automatically included with your purchase. Easy.
Messaging that Connects: All modules are professionally written by award-winning Copywriters to help your customers connect with their employees, cut through the clutter and give IT, HR and digital projects the attention they deserve. Moving past acronyms and tech-speak, each piece motivates behavior change based on principles of consumer marketing and best-practice employee engagement processes. Even better, each internal marketing piece is fully editable so making changes or adding in project details is a snap.