“I wish I’d heard about Frank sooner!”
- HR Technology Project Lead, Ecolab
Get to Know the Frank IT Change Kit Philosophy
Effective communication accelerates engagement; engagement builds adoption; adoption fuels business transformation. To accomplish this, the best-practice materials, tools and templates in the award-winning Frank IT Change Kit help employees understand “why” a business change is occurring, then connect on a personal level to generate excitement organization-wide. All in tandem with IT, HR and digital project lifecycles. All to generate sustainable behavior change. All to deliver real business results.
Equips “Accidental Change Leaders” to Generate Momentum
Let’s be frank: in addition to technical, business and process expertise, many IT, HR and digital leaders are now often in charge of employee awareness and behavior change. Challenge is, many people in these roles don't have the resources or expertise to navigate this roller coaster. That's why the Frank IT Change Kit was created. To equip teams with ready-made communication materials and a best-practice change process to make it through.
Case in point: check out Frank's version of John Fisher’s “Human Transition Curve” below. In grey, find emotions many employees experience during IT change. Then, in red, see how the Frank IT Change Kit delivers best-practice tools that equip teams to connect, communicate and create real adoption. All through an easy-to-follow process of Prep / Announce / Train / Sustain.
Integrates with Implementation or Legacy Change Processes
Many customers ask: how does the Frank IT Change Kit fit into my project? The answer: Easily.
Built as a stand-alone change-communications solution or as a complementary add-on to existing tech or org change management processes, the Frank IT Change Kit was developed over 12 years of working with Fortune 500 clients including GE, PepsiCo, Toyota, Cargill and others. The result? A tech-agnostic process that fills in the communication gaps that exist with many legacy OCM and tech methodologies.
As an example, review common org change management and enterprise IT processes below and see how the Frank IT Change Kit communications phases of Prep / Announce / Train / Sustain integrate. Have questions how we might align with your organization? Contact us now.
Applies Marketing Principles to Consumerize Enterprise Change
Studies prove time and time again: people make decisions (or not) based on emotions. From buying a new phone to buying into a new process at work, human emotion is a very present factor in behavioral science. In fact, according to Psychology Today:
• fMRI neuro-imagery shows that when evaluating brands, consumers primarily use emotions (feelings and experiences) rather than information (attributes, features and facts)
• Advertising research reveals that emotional response to an ad has far greater influence on a consumer’s intent to buy than the ad’s content
• The Advertising Research Foundation concluded that “likeability” is the most predictive measure of whether an ad will increase sales
• And: Studies show that positive emotions toward a brand have far greater influence on loyalty than trust or other judgments
So, what does this have to do with IT and digital business transformation? A lot.
Or, when you think of employees as consumers of new technology, processes or business changes, we have to ask ourselves: How do they feel about it?
In the average organization, most employees aren't very excited about new tech systems or upgrades. Process changes don’t really get many high-fives.
In fact, most major project failures have been reported to occur because employees didn’t adopt. (Read: because employees didn't feel good about the changes coming their way.)
The award-winning Frank IT Change Kit tackles these challenges with innovative, engaging communication materials created by Advertising and Marketing experts who’ve spent years steeped in the science of consumer psychology. Years working with target audiences on an intimate level to understand exactly what motivates people to act. Years creating award-winning campaigns for global brands that inspired behavior change – and business results.
Get to know the Frank IT Change Kit creators below, click on their names to read about their experience and learn how they bring a new perspective to business change every day. Contact us to learn more.
From L to R:
Jody Kolars, Former Marketing Company Owner & Art Director, now Frank Co-Owner and Marketing Director
John Nielson, Former Advertising Agency Owner & Creative Director, now Frank Co-Owner and Business Development Director
Elissa Gjertson, Former Advertising Copywriter & Employee Engagement Consultant, now Frank Co-Owner and Training Director
Empowers IT & Digital Project Teams to Lead and Succeed
At Frank we joke with customers that we try to “work our way out of a job as soon as possible.” Sounds counterintuitive, but it’s actually true.
In fact, we created the Frank IT Change Kit to help business transformation leaders cut the consultant cord, to learn best-practice techniques and to provide access to materials that empower project teams to own and lead change ... by yourself, for yourself. It's efficient and empowering.
When you’re ready for a new way to accelerate IT, HR and digital change, contact us. We’ve helped hundreds of project team leaders move the adoption needle. We believe in what we do. And we can help you succeed too. Let's go.